My passion for building, improving and problem-solving drives me to evolve projects that generate a tangible impact on society. I find satisfaction in every phase, from conceptualisation to results, fuelled by creating value.
With a solid foundation in SEO, I have expanded my digital marketing skills across traffic sources. My current focus is Growth Hacking, specialising in acquisition and the synergy between channels to amplify results.
I actively use AI as a strategic tool to refine traffic acquisition and automate processes, uncovering new opportunities and efficiencies to maximise each project’s potential.
SEO - GEO (Non E-Commerce) & Marketing Growth HackerCurrent
May 2024 — Present · Madrid
My mission focuses on acquiring and enhancing organic channels through Growth Hacking, with a strong emphasis on non-ecommerce initiatives.
Record SISTRIX visibility: second-largest retailer in Spain in 2024 and 2025.
Growth in editorial SEO traffic and organic YouTube views during 2024.
Year-over-year progress in proprietary services and the Hogami marketplace.
Launch of a tool and machinery rental project with strong traffic results.
Launch of a careers website integrated into Google Jobs.
AI used to automate processes, explore strategic initiatives and develop chat-based acquisition.
SEO-SMO Manager Non-Ecommerce
August 2022 — May 2024 · Madrid
After strengthening the team with Julio Dominguez and Héctor Sanchez, I take responsibility for non-ecommerce initiatives, expanding collaboration across projects and teams.
Successful international platform migration, the third in three years, with increased Google visibility.
Record content performance within ADEO and the Spanish Home & Garden sector.
44% visibility growth in installation services and Hogami.
Creation of a customer service hub and improved Google landing pages.
Digital education, teamwork and coordination across non-digital native teams.
SEO Manager
July 2021 — August 2022
I take responsibility for all SEO visibility following the departure of the dedicated Technical SEO and Ecommerce SEO leads.
Leadership of a website migration, with SEO management, monitoring and analysis.
Automated error detection and 404 reports by area owner.
Development and optimisation of strategic ecommerce categories.
Product microdata improvements for Google Shopping feeds, reducing errors and enhancing product visibility.
Content SEO Specialist
May 2019 — June 2021 · Greater Madrid Metropolitan Area
Responsible for editorial and audiovisual visibility on Google and YouTube. I develop content that inspires and educates, guided by search intent.
With Sergio Rico and Ramón Cordero, I lead the content work for the 2019 migration: HTTP to HTTPS, URL changes, frontend redesign and source and destination content adaptation.
Training the editorial team in analytics and key metrics.
Dashboards for automated reporting.
SEO audits, duplicate cleanup and content optimisation and creation, more than doubling traffic and visibility.
Education and continuous cross-team follow-up.
Bone and White
SEO - SEA Specialist
December 2018 — May 2019 · A Coruña
A home-sector startup focused on tableware details and creating special places to enjoy meals. Its methodology and growth vision inspire me.
Reformulation and optimisation of international SEA strategy.
Development of new SEO search intentions.
Digital analytics optimisation.
Vistafarma
SEO-SEA Specialist
August 2017 — December 2018 · Greater Murcia Metropolitan Area
A startup drugstore in Murcia, where I work on SEO, SEM and social media and build a broad view of online marketing.
Sales multiplied by five during this period.
Historical PageSpeed improvements: desktop 63 to 88 and mobile 54 to 82; GTmetrix PageSpeed A (94%) and YSlow C (76%).
Brand reputation and indexing improvements.
Elimination of missing meta titles and descriptions.
Email marketing development and web analytics.
CIRCO AND FRIENDS, SL
Operations Assistant
January 2017 — July 2017 · Alicante
A gourmet burger and salad restaurant founded in 2017. Working across the project strengthens my multitasking skills and respect for construction, kitchen and front-of-house teams.
Website and reservation management development.
Support with renovation supervision and supplier management.
Learning to cook, supporting the kitchen and assisting in the dining area.
DOSFARMA
SEO Manager
December 2015 — December 2016 · Greater Cartagena Area
SEO work for a growing online pharmacy, learning sector vocabulary, products and brands to adapt content and strategy.
On-page and off-page SEO, content writing and keyword research.
Link building, rank tracking and SERP CTR improvements.
Analytics, user behaviour, technical reviews and indexing.
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