Services
GEO consulting service
More consistent brand information and better opportunities to be discovered and cited, with measurement separating mentions, citations and traffic.
01
What is GEO and who is it for?
Generative engine optimisation prepares brand information to be clear, verifiable and useful in AI answers. It complements SEO through entity clarity, sources and content.
Ideal for
Brands seeking discoverability in AI-generated answers.
Business teams
Need a practical acquisition and information plan.
In-house specialists
Need prioritised work connected to their existing tools and responsibilities.
02
What are the benefits?
More consistent brand information and better opportunities to be discovered and cited, with measurement separating mentions, citations and traffic.
Problems we address
Unclear priorities
Turn observations into specific tasks and validation criteria.
Incomplete measurement
Document what can be observed and its limits.
03
How we work
Query and source diagnosis
Agree actions, responsible people and how to check the result.
Entity, content and structured-data review
Agree actions, responsible people and how to check the result.
Verifiable content development
Agree actions, responsible people and how to check the result.
Mention, citation and traffic monitoring
Agree actions, responsible people and how to check the result.
04
How we measure the work
Mentions, linked citations and referral traffic are different outcomes. We agree a query set and record context and variation. Google’s AI search features do not require special AI markup: https://developers.google.com/search/docs/appearance/ai-features
05
Scope and limitations
The proposal defines deliverables, implementation responsibilities and reviews. Platform spend, production, development and ongoing support are included only when explicitly agreed.
What we need to get started
Share your offer, audience, objectives and existing tools. We begin with the minimum access needed and agree the scope before implementation.
06
Frequently asked questions
Does it replace SEO?
No. A strong technical and content foundation remains useful.
Can you guarantee AI citations?
No. AI systems choose sources independently. We improve information quality and monitor presence.
How is it measured?
Using defined queries, answer and source reviews, and referral traffic where available. Answers may vary.
What do I need to get started?
Share your offer, audience, objectives and existing tools. We begin with the minimum access needed and agree the scope before implementation.
What is included in the proposal?
The proposal defines deliverables, implementation responsibilities and reviews. Platform spend, production, development and ongoing support are included only when explicitly agreed.